The Launch Edition is the essence of a true statement timepiece inspired by Mr. Wilbur’s experience in advanced vehicle and automotive design. While a decade was spent designing high-end timepieces and vehicles, Wilbur wanted to create a timepiece to Launch the new Wilbur brand starting with the “simplest and most reliable” automatic movement and surround it with the level of design and execution only seen on his most daring of works, and most importantly, designed and developed using the advanced research & development techniques used to design advanced vehicles. The Launch Edition was created to “make some noise”, not to follow industry rules.